Eddie Montes de

About Eddie Montes de

Since launching my sales career in 2010, I’ve spent 15 + years turning green-field opportunities into predictable, compounding revenue—guiding teams through lightning-fast SMB land-and-expand motions all the way to multi-stakeholder, enterprise-grade partnerships.Leadership PhilosophyScale People → Scale Numbers. I create an environment where managers are empowered to coach, reps are equipped to win, and data is the common language of performance.How I Lead-Culture of Winning & BelongingRecruit for curiosity and grit, reinforce with clear KPIs, 1:1 coaching, and peer-to-peer “Hear from your Peer.”Sustain >80 % of reps above quota while driving industry-leading retention-AI & Insight AdvantageOperationalize generative AI and predictive analytics to surface trends, score intent, and deliver real-time coaching—lifting qualified pipeline by 40 % and trimming sales cycles double digits-Mentorship that MultipliesPurpose-built career ladders and skills sprints have propelled dozens of SMB reps → Upmarket, Upmarket → Sales Manager. Succession planning isn’t an afterthought; it’s a KPI-Board-Level Relationship ArchitectAct as executive sponsor with C-suite partners and customers, aligning joint roadmaps that expand share-of-wallet and unlock net-new ARR-Versatility Across Sales MotionsThrive in fast, transactional cycles as well as nine-month complex deals—often running both in parallel.

Experience

1. Sr Director of Smb Mid-market Sales - Shrm Business

   SHRM

   May 2025 — Present

   Ground-Up Market Creation – Launched brand-new Mid-Market and SMB divisions: owned hiring, segmentation, playbook design, and process optimization until both units beat plan.C-Suite & HR Leadership Connector – Serve as executive sponsor for strategic accounts and partners, forging trust with CHROs, CPOs, CDOs and other key executives. Lead joint business reviews, align roadmaps, and clear obstacles to deepen partnerships. AI as a Growth Multiplier – Deploy predictive analytics, intent data, and GPT-assisted enablement to uncover trends, prioritize whitespace, and leverage data for coaching and scale.Leader of Leaders – SMB expansion that included AE promotion to sales manager with direct reporting to me.Remote-First Scale – Recruit, onboard, and scale SMB + MM teams across time zones while preserving a high-accountability culture.Partnership-Led Expansion – Drive net-new ARR through strategic alliances and deepen wallet share Coast-to-Coast Execution – Build geo and vertical GTM strategies that now cover the entire continental U.S, consistently outperforming revenue targets.

Education

• North Central College

  Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services

  2006 — 2010