Eddie Melendez

WORK HISTORY

EDUCATION

ABOUT EDDIE MELENDEZ

As the executive vice president of a multi-platform, Hispanic focused broadcast company I lead a team of sales and marketing professionals who maintain relationships with key accounts, enhance business development opportunities and create integrated marketing solutions, which effectively reach the U.S. Hispanic market in a meaningful way. The Hispanic market is culturally unique and Entravision tailors it’s marketing solutions to effectively target this population and it’s significant buying power. Hispanic ad spending is growing at a rate three times that of the total U.S. ad spending and many companies, including Walmart, recognize that 100% of their future growth will come from the multicultural consumer segment in the U.S. My team and I integrate the latest Digital and Social Media technologies with traditional broadcast media to develop comprehensive solutions which can include a variety of media tools including: Spot and Network broadcast, Digital, local events, DJ endorsements and product integration opportunities. We are experts at analyzing market trends, conceiving strategies and developing and executing integrated marketing solutions. Our clients are Fortune 500’s, national ad agencies and small/medium businesses. Our integrated marketing campaigns leverage multiple media channels to foster customer interaction, increase brand recognition and drive traffic to storefront to generate sales for their products and services. My 25 years of media sales experience encompasses broadcast TV, Radio and Digital on both the local and national sales level. Specialties: Integrated Marketing Solutions | National Sales | U.S. Hispanic Digital Marketing | Multi-platform Marketing | Broadcast Media Sales Management | Advertising Sales | Spanish Language Marketing | New Business Development | Marketing Strategy