Eddie Espinal

About Eddie Espinal

Sales & Tech Leader - Digital Media - AI-Driven Strategy - Brand PartnershipsTransformative sales executive with a proven history scaling multimillion-dollar business lines for global brands across digital, CTV, live sports and multicultural markets. As Entertainment Vertical Lead at Amazon Ads, I drove innovation and automation by leveraging AI and advanced analytics to streamline duplicative processes, optimize targeting, and unlock new revenue models. Built and led a $60MM+ vertical from the ground up, increasing portfolio revenue 3x and delivering Amazon’s largest-ever direct advertiser deal for US Spanish Ads, while architecting new monetization strategies for Thursday Night Football and NBA live events.Spearheaded the adoption of AI-powered tools and sales process automation, significantly improving team efficiency and strategy execution across 200+ annual pitches to major agencies. Developed unicorn sales playbooks and business cases, contributed to operational best practices adopted by Amazon sales leaders across the Americas, and earned multiple Scaling Mountains and Top Talent honors for results-driven innovation and leadership.Known for building high-performing teams, driving GTM strategy, and forging partnerships that accelerate growth in both general and multicultural segments. Passionate about talent development, data-driven revenue innovation, and the power of technology to unlock client value and elevate organizational performance.SPECIALTIES: Advertising Sales | Bus Dev | Brand Partnerships | Digital Transformation | Marketing | Strategic Planning | Hispanic market | Complex Negotiations | Public Speaking | Media: Sports, Entertainment, Multicultural | Revenue Innovation | Sales Management | People/Talent Management | Building High-Performing Teams

Experience

1. Twitch Sales Lead - Qsr at Amazon Ads

   Amazon

   Jan 2026 — Present

   Spearhead brand activations for QSR clients through innovative Twitch advertising strategies. • Collaborate with cross-functional teams to unlock live custom activations, enhancing brand visibility. • Emphasize the cultural significance of Twitch, driving engagement and brand loyalty among audiences.

Education

• Queens College

  Bachelor of Arts, Media Studies

  2003 — 2005

Skills

• Television
• Digital Media
• Media Buying
• Media Planning
• New Media
• Advertising Sales
• Integrated Marketing
• Broadcast
• Digital Strategy
• Digital Marketing
• Advertising
• Sponsorship
• Mobile Marketing
• Online Advertising
• Entertainment
• Social Media Marketing
• Radio
• Comscore
• Broadcast Television
• Social Media
• Facebook
• Marketing Communications
• Marketing
• Strategic Partnerships
• Marketing Strategy
• Content Strategy
• Interactive Marketing
• Online Marketing