Eddie Wisdom
Marketing Guru & Biz Dev Jedi
- Role
- Marketing Manager at Jacksonville Transportation Authority
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Eddie Wisdom
Results-Oriented & Enthusiastic Executive with strong record of developing and implementing innovative strategies across multiple product categories, that results in long-term brand equity maximization. Excel at increasing the company’s footprint, expanding market share, and generating sustainable revenue. I am a team builder with strong management skills and a reputation of consistent goal achievement.• 2019 Presidents Club Award Winner• B2B & C-Suite Consultant • Major Account Development• Territory Management and Staff Training • Creative Branding & Vertical Marketing• Revitalizing Stagnant & Declining Sales • Sales Planning, Strategic & Tactical Marketing • Digital, Broadcast and Print Media & Marketing Campaigns
Experience
Marketing Manager
Jacksonville Transportation Authority
Jan 2023 — Present
The Jacksonville Transportation Authority, an independent state agency serving Duval County, has multi-modal responsibilities. JTA designs and constructs bridges and highways and provides varied mass transit services. These include express and regular bus service, community shuttles for a neighborhood ride, a downtown Skyway monorail, the St. Johns River Ferry, the Gameday Xpress for various sporting events at TIAA Bank Field, Paratransit for the disabled and elderly, Ride Request on-demand services, and NAVI which is the first fully autonomous public transportation system network in the United States. As the Marketing Manager, I lead the development and execution of branding programs and marketing communications to continually enhance the JTA’s brand reputation and image, as well as increase brand awareness. Assist in maximizing the effectiveness of public and stakeholder communications and monitoring the agency\'s brand identity among key stakeholders, customers and constituents.At JTA we strive to improve Northeast Florida’s economy, environment and quality of life by providing safe, reliable, efficient and sustainable multimodal transportation services and facilities.
Education
Hampton University
Business, Management, Marketing, and Related Support Services
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