Eddie Salas

About Eddie Salas

Event Operations leader with 10+ years of experience in the events industry, specializing in strategic planning and project management. Skilled at creating detailed plans that outline necessary actions and initiatives for achieving organizational objectives while ensuring profitable and measurable results for clients and stakeholders during the successful execution of events.Director of Events | Live & Hybrid | Event ManagementEmail: e•••@oliverprod.comSeasoned Events Management Executive excelling at crafting effective event planning strategies that streamline operations, optimize workflows, and enhance organizational growth for internal and external clients. Experience spans across ideating innovative concepts, managing and tracking overall event budgets, maintaining excellent client relationships, managing vendor relations, and overseeing on-site execution.Directs the end-to-end planning and execution of events for businesses and organizations, including accommodations, venues, logistics, staffing, catering, transportation, and technology solutions. Highly skilled at negotiating pricing with vendors and delivering events that exceed client expectations while ensuring cost-saving initiatives.Leverages business development skills with a data-driven approach to define and assess progress based on established benchmarks. Collaborates and communicates effectively with stakeholders and cross-functional teams, providing direction to project staff while serving as a manager and mentor to a team of direct reports.CORE COMPETENCIES• Event Operations Director• Strategic Planning • Project and Portfolio Management• Client Relationship Management• Business Development• Business Administration• Contract Negotiation• Vendor Management• Operations Management • Event Technology & Software• Data Analysis & Reporting• Cross-Functional Team Leadership • Logistics Management • Digital MarketingACCOMPLISHMENTS • Developed a go-to-market strategy and a capabilities deck designed explicitly for B2B operations to capture a 1.5% global market share.• Implemented optimal business practices resulting in a 15% increase in sales and a 10% decrease in production costs.• Achieved a performance improvement of 10%-12% within 6 months by implementing streamlined workflow efficiencies.Contact me at e•••@oliverprod.com for any Events Management opportunities.

Experience

1. Senior Director of Event Operations

   Oliver Productions

   Jan 2017 — Present · NJ, US

   Oliver Productions is an experiential events agency integrating comprehensive management and innovative technology solutions to amplify your branding and marketing strategies. Our goal is to create immersive engagements for mass audiences to increase brand awareness and revenue growth for our client organizations.Planned a diverse range of domestic and international event portfolios, managing individual budgets of up to $2.5M. Primary focus is enhancing and driving brand visibility and customer loyalty to targeted audiences to achieve measurable long-term success.• Created project roadmaps, lean cost, and gap analysis to identify opportunities for business alignment to increase client satisfaction and drive revenue growth.• Led and supervised teams of up to 80 members, overseeing all aspects of event planning and execution. Through effective leadership and process improvement strategies, I increased operational efficiency and achieved a 15% improvement in overall productivity.• Executed project brand strategy initiatives that generated a positive return on investment (ROI), leading to an increase in the budget to $2 million.

Education

• University of Massachusetts Amherst

  Bachelor of Arts - BA