Eddie Powell
Founder @Rare And Retro Soccer
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WORK HISTORY
Founder @Rare And Retro Soccer
Atlanta, GA, US
Founded America\'s first Buy, Sell, Trade vintage soccer product store, with locations in Atlanta, Charlotte, Nashville, and a thriving online business.Built and scaled a niche soccer retail brand focused on curated vintage and limited-edition soccer apparel by blending culture, nostalgia, and storytelling.Established and led all aspects of the business, from sourcing and merchandising, to digital strategy, brand voice, and community engagement. Recruited, developed, and lead a collaborative team of 7 across brick-and-mortar and E-comm. Achieved 30% Year-2 increase and 96% Year-3 increase in NET sales.Leveraged deep market knowledge to identify trends, drive demand, and differentiate in a competitive retail landscape.
EDUCATION
Cayuga Community College
Associate of Arts (A.A.), Liberal Arts and Sciences, General Studies and Humanities
New College Swindon
National Diploma, Sports and Exercise Sciences
Canisius University
Bachelor's Degree, Communication Studies
SKILLS
ABOUT EDDIE POWELL
Soccer industry sales leader with 16+ years of experience growing strategic accounts and building long-term partnerships across the U.S. soccer market. Strong relationships across grassroots and professional sides of the game, with proven success increasing market share in the retail and uniform space with major retailers through disciplined execution and relationship-first leadership. Founder and visionary behind Rare and Retro Soccer, a vintage soccer jersey business rooted in culture, storytelling, and community.
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