Eddie Peshka

About Eddie Peshka

Seasoned marketing and PR professional with a specialized focus on experiential marketing, corporate events, and media/influencer relations. Adept at crafting immersive brand experiences that resonate deeply with target audiences. Skilled in navigating the intricate landscape of public relations to ensure seamless execution of corporate events and foster impactful media relationships. Backed by a solid foundation in customer service and real estate, with a keen understanding of client needs and industry dynamics. Committed advocate for diversity, equity, and inclusion (DE & I), with a track record of championing LGBTQ+ initiatives and fostering diverse workplaces.

Experience

1. Creator Services Coordinator

   DriveShopUSA

   Mar 2024 — Present

   Identified and evaluated top influencers for automotive creator campaigns through our specialized platform, ensuring alignment with brand objectives-Crafted detailed and effective content briefs to guide influencers, ensuring impactful and cohesive collaborations across various automotive campaigns-Presented and advocated for influencer partnerships in automotive campaigns to both Account Management teams and DriveShop clients, demonstrating strategic value and alignment with project goals-Managed all administrative aspects of influencer partnerships, including contract drafting, motor vehicle record verification, and securing vehicle agreements, to ensure smooth operational flow-Executed and scaled influencer programs in close partnership with the Creator Services Team and DriveShop clients, focusing on enhancing program effectiveness and reach-Oversaw multiple concurrent campaigns and client partnerships including Mazda LSM, Hankook, SEMA SMC, Audi Spotlight and VW Spotlight-Organized and confirmed product placements for influencers by collaborating with regional DriveShop offices, optimizing campaign execution-Analyzed campaign outcomes and utilized data-driven insights to refine strategies, maximizing campaign impact and effectiveness-Developed compelling presentation decks and communicated campaign and program results to Account Management teams and DriveShop clients, highlighting key achievements and insights.

Education

• Florida Gulf Coast University

  Bachelor of Science - BS, Communication and Media Studies

  2016 — 2020