Eddie McGraw
Vice President, Corporate Communications @Salesforce
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WORK HISTORY
Vice President, Corporate Communications @Salesforce
San Francisco, CA, US
Currently leading newly formed technical communications team at Salesforce, designed to build credibility and drive perception/behavior change with technical audiences including CIOs, IT decision makers, developers, builders and partners. Broadening team charter beyond traditional communications efforts to include non-traditional media influencers, niche podcasters, owned content, and sponsored content efforts.Remit includes:AI, data, platform, integration products (e.g. Agentforce, Data Cloud, MuleSoft, Salesforce Platform)Partner and customer success communications including joint efforts with hyperscalers (e.g. Google, AWS), system integrators and independent software vendorsDeveloper and engineering communications effortsCommunications for chief product officer and chief strategy officer
EDUCATION
California State University, Chico
BA, English
San Francisco State University
Masters in Literature, Literature (American Lit focus)
SKILLS
ABOUT EDDIE MCGRAW
Currently leading technical communications efforts at Salesforce around our AI, data, integration and platform products as well as our partner ecosystem and customer success organization.20 years of agency and in-house tech comms experience in corporate, CSR and product PR for brands in a variety of industries including enterprise, social, CRM, mobile and networking. Versed in both traditional communications and integrated campaigns that advance business goals.Implemented audience-centric communications programs designed to drive behavior change with technical audiences via earned media, owned media, non-traditional media (bloggers, influencers, podcasters) and paid media efforts.Comfortable with both the strategic and tactical elements of communications – capable of devising long-term strategies and advising executives, as well as creating content and pitching reporters (and everything in between).
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