Eddie Lee

Global Chief Sales and Marketing Officer

Role: Chief Operating Officer at Creatz
Location: Seattle, WA, US
LinkedIn followers: 500 followers

About Eddie Lee

Professional Highlights- Played a key role in launching new brands in North America with both LG and Anker- Recognized as \"Manager of the Year\" for three consecutive years at Anker, as voted by the board- Successfully launched the Anker brand in the US, Canada, and Korea offline markets, growing sales r revenue from zero to over $500 million in six years- Built and scaled the Anker team from 0 to 110 members across GTM, sales, SCM, HR, customer service, marketing, and operationsLed the successful launch of new Anker sub-brands including Soundcore and Eufy, generating over $100 million in revenue from scratch- Spearheaded LG\'s brand entry into the US B2C market through major retailers such as Best Buy, Costco, Amazon, Apple, Microsoft, Walmart, and regional chains as lead product manager, resulting in over $2 billion in sales- Proven veteran in the consumer electronics industry, achieving over 100% revenue growth in both audio and TV categories at LG, with cumulative sales exceeding $3 billion- Over 20 years of deep expertise and hands-on experience in B2C/B2B markets and retail dynamics across TV, audio, video, PCs, monitors, internal/external digital storage, projectors, tablets, smartwatches, and mobile accessories

Experience

Chief Operating Officer
Creatz
Jan 2023 — Present · KR
Oversaw a global business with annual revenue exceeding $60 million• Led a cross-functional team of 100+ members across software content R&D, marketing, sales, and regional subsidiaries• Played a key executive role in shaping the company’s strategic direction during its IPO preparation

Education

Penn State University
Bachelor of Arts (BA), Economics
1998 — 2002

Skills

Product Launch
Pricing
Strategic Partnerships
Management
Budgets
Business Planning
Sales Operations
Pricing Strategy
P
Product Management
Retail
Channel
Marketing Management
Market Analysis
Product Marketing
Project Planning
Product Planning
Forecasting
Business Analysis
Consumer Electronics
Business Strategy
Strategy
Cross-Functional Team Leadership
Marketing Strategy
Competitive Analysis
Contract Negotiation
Product Development
Analysis

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