Eddie Goitia
Chief Financial Officer, Seven Brothers Burgers - Partner, FranLaunch USA
- Role
- Chief Financial Officer at Seven Brothers
- Location
- Tempe, AZ, US
- LinkedIn followers
- 500 followers
About Eddie Goitia
I deliver customer-centric, brand-consistent, out-of-the box marketing strategies that create double-digit growth and exceptional customer loyalty.My customer-centric strategies deliver on the brand promise of the business and turn casual buyers into lifelong brand advocates. In every role I’ve held, my goal was always to define the customer persona, then build a marketing program that directly responds to that avatar’s needs. Working across the business and partnering with every function—finance, sales, operations, data analytics, and executive leadership—creates a multidimensional approach that uniformly creates top-line revenue and bottom-line ROI. The results of this collaborative strategy are most apparent in measurements of customer loyalty and customer lifetime value. In fact, we’ve proven this with the studies I have built in Qualtrics. When customers deeply understand that they are in the right place to be served in the way that they want, they become customers that day—and again and again. Their lifetime value will increase with every touchpoint in the multichannel marketing strategies I deliver reminding them they are “part of the family.”To learn more about the way I build marketing strategy that truly resonates with customers, please connect with me on LinkedIn.
Experience
Chief Financial Officer
Apr 2022 — Present
Education
Arizona State University
Bachelor of Science, Marketing, Arizona State University, Tempe, AZ., Marketing/Marketing Management, General
Thunderbird School of Global Management
Master of Business Administration, Thunderbird School of Global Management, Phoenix, AZ, International Business
Skills
- Budgets
- Business Development
- Community Outreach
- Contract Negotiation
- Leadership
- Strategic Planning
- Management
- Team Building
- Budgeting
- Customer Service
- Event Planning
- Human Resources
- International Relations
- Marketing
- Marketing Strategy
- Microsoft Office
- Negotiation
- New Business Development
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