Eddie Edwards

About Eddie Edwards

Digital marketing strategist, Global digital marketing, International marketing, healthcare, B2B strategy, Paid media, site architecture, content management, Omni channel campaigns. Extremely strategical blended with creativity I’m able to uncover unique opportunities and swiftly capitalize. Define personas, scenarios, develop strategic journey maps track behaviors as they travel through complex healthcare journeys. • Paid Media Marketing, leveraging analytics and data driven information to optimize strategy and performance. • Integrated various CRM systems unifying fragmented business entities, improving performance assessing capabilities and needs. • Collaborated with physicians and surgeons translating medical jargon into marketing and communication content everyone could understand. • Ability to manage multiple strategies in multiple platforms simultaneously. Ensuring content is optimized properly calibrating with internal marketing team. • Manage scalable APM reporting dashboards that monitor marketing KPIs highlight areas of improvement and navigate strategy. • Conduct stakeholder interviews and lead workshops, delivering research findings and recommendations. • Ability to communicate and coordinate with cross-functional teams including Marketing, Data Science. • Define user personas, scenarios, use cases, blueprints and strategic vision. • Develop creative storytelling content and deliver from ideation through execution. • Strategically monitor all online social media channels identifying opportunities to elevate the brand and make connections.

Experience

1. Global Marketing Strategy Business Development Manager

   Hamilton Beach Brands Inc.

   Jul 2022 — Present · VA, US

   Food service industry International marketing. Global marketing for the commercial restaurant foodservice.

Education

• Reynolds Community College

  Architectural and Engineering Technology