Edan Portaro

About Edan Portaro

My colleagues recognize me as an innovator and operator backed by 25 years of pragmatic leadership skills and keen investigative strengths. My focus is Sales, Business Development/Operations, and Product Development with a comprehensive knowledge of media, market research, budgeting, and strategic planning.I worked with many companies early in their history including TMP Worldwide, Monster.com, and Yellowpages.com. I contributed to two successful IPOs and five company exits. My executive leadership positions included Global Head of Sales and Global Head of Business Development with an emphasis on growth, new product launch, strategic sales initiatives, and data monetization.Success is created by high-achieving teams. My strengths include recruiting and coaching strong team members to drive business/product development and meeting market challenges with a spirit of camaraderie and innovation.

Experience

1. Founder

   Grpconsulting

   Jan 2020 — Present · US

   At GRP Consulting, we help research, advertising, and data-driven companies unlock meaningful growth, retain their best clients, and build recurring profit. Whether you’re looking for hands-on support or fractional leadership, we\'re here to make your business stronger without slowing it down.GRP Consulting is built to support small-to-mid-sized companies that don’t have time (or budget) to waste. We work as an extension of your leadership team by blending strategy, execution, and accountability - with a laser focus on three things: Growth, Retention, and Profits.Services:Growth Strategy & Go-To-MarketIdentify new business opportunities, refine positioning, and launch new services.Retention & Client ExperienceBuild account frameworks, enhance renewals, and create client success systems.Operational Efficiency & ProfitabilityAudit workflows, simplify operations, and increase margin.Fractional Leadership & Internal ProjectsLead strategic initiatives without full-time overhead.GRP was founded by Edan Portaro, a 25+ year veteran in sales, enterprise development, and market research. He’s helped scale global brands, built revenue engines, and modernized outdated workflows.About the FounderEdan Portaro has built a career helping businesses grow with purpose through his work in sales strategy, product development, and defining operational rigor.Over the years, Edan has- Led global sales teams across enterprise and SMB- Advised C-suite executives on product innovation and market expansion- Transformed operations with measurable, data-led systems- Mentored account teams to build lasting client relationships- Acted as a trusted partner and stakeholder for GTM and change initiativesGRP Consulting is the culmination of that work — offering clients outcome-driven, embedded support without adding internal overhead.

Education

• California State University, Northridge

  BA, Business - Emphasis

  1988 — 1992