Eda Binen
Senior Localization Program Manager @GetYourGuide
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WORK HISTORY
Senior Localization Program Manager @GetYourGuide
Berlin, DE
Own and drive high‑impact localization initiatives supporting traveler experience, global product scalability, and international readiness across priority markets- Architected and scaled the company’s first global-to-local quality program from the ground up, transitioning from reactive fixes to a proactive, AI-ready framework. Lifted average subtitle quality score by 46%(from 66.2% to 96.8%) across 31 languages and reduced the error rate by 83.8%-Built the foundational infrastructure for future AI-powered localization by creating a \"golden dataset\" and designing a fully automated LQA workflow in SuperAnnotate. This zero-to-one initiative positioned the company to move from manual to AI-assisted quality assessment, unlocking significant future cost savings and scalability-Devised and executed a multi-quarter market expansion strategy for 9+ new locales, influencing the Growth team to adopt a subfolder domain approach projected to increase SEO ranking and conversion. Delivered a clear, phased roadmap that balanced revenue potential with operational complexity-Secured new platform investment by delivering a data-driven business case that demonstrated significant ROI. Led vendor evaluation, negotiated contract terms to secure a 0% cost increase, and managed the partnership, ensuring the team had enterprise-grade tools for global scale-Drove a 46% adoption rate for new supplier portal languages by leading a cross-functional analysis of supplier engagement. Delivered strategic recommendations that informed the 2025-26 roadmap for CRM campaigns and multilingual AI capabilities-Forged and led strategic partnerships with cross-functional leaders in Product, Engineering (MLPs), Marketing, and Creative Studio to align on and execute complex international initiatives, including AI voice-over workflows and global brand standards.
EDUCATION
Istanbul University
Bachelor's degree
Middlebury Institute of International Studies at Monterey
Master of Arts - MA
SKILLS
ABOUT EDA BINEN
Senior localization leader with 12+ years of experience driving large-scale, KPI-driven localization programs for global consumer and technology brands including GetYourGuide, Apple, and Oracle. Proven track record of owning language portfolios, optimizing quality, cost, and speed, leading international teams, and managing complex vendor ecosystems. Deep expertise in localization technology, automation, internationalization, and transcreation for business‑critical content. Known for mentoring senior ICs, influencing cross‑functional stakeholders, and translating localization strategy into measurable business impact.
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