Ed Wenzl

About Ed Wenzl

Proven ability to lead cross-functional teams, manage complex projects, and deliver results that enhance user engagement and achieve business objectives. Expertise in platform integration, vendor management, and digital channel optimization. Recognized for technical acumen, collaboration, and a user-centric approach to product design.

Experience

1. Sr Manager, Digital Platforms & Innovation, Internal Communications

   CVS Health

   Aug 2016 — Present

   Led the product development lifecycle from requirements gathering through launch for the Enterprise Intranet mobile app, including requirements gathering, development oversight, user testing, and a comprehensive communication and launch plan, resulting in a 19% adoption rate during the launch phase.• Managed end-to-end vendor relationships for internal communication digital channels, encompassing SOW initiation, budget management, contract negotiation, and ensuring timely delivery of vendor tasks.• Spearheaded the integration of digital signage platforms, defining governance models, establishing enterprise-wide processes, and delivering the project on time and within budget.• Oversaw the development and implementation of key features and enhancements for the Enterprise Intranet, including single sign-on, social features, and content personalization, driving improvements to user experience and engagement.• Collaborated with cross-functional teams, including IT, Accessibility, and vendors, to ensure WCAG 2.1 compliance and resolve accessibility issues across internal digital channels.• Utilized data analytics tools (Adobe Analytics, Tableau) to measure content performance, user engagement, and site usage, providing actionable insights for content optimization and strategy.• Championed user-centered design principles, consistently advocating for the employee experience in the development and enhancement of internal digital channels.• Led multiple pilot programs for new communication tools and platforms, including email marketing and sentiment analysis tools, managing all aspects from planning and execution to feedback collection and analysis.• Demonstrated strong problem-solving skills by identifying technical challenges, mitigating risks, and implementing effective solutions to ensure successful project delivery.

Education

• University of Rhode Island

  Bachelor of Science - BS, Marketing

• Bryant University

  Certificate, Web Page, Digital/Multimedia and Information Resources Design