Ed Smallwood
Integrating Strategy & Data to Solve Problems and Lead Change.
- Role
- Senior Director, Data & Methodology at Spectrum Reach
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Ed Smallwood
Helping make Data work effectively 2. Expert in Methodology 3. Change…
Experience
Senior Director, Data & Methodology
Aug 2025 — Present · Charlotte, NC, US
Education
Salzburg College
Certificate
1991 — 1991
Regent University
Doctor of Philosophy (PhD)
2012 — 2018
Illinois State University
Master of Science (MS)
1989 — 1992
North Carolina State University
Bachelor of Arts (BA)
1983 — 1989
Skills
- Marketing Research
- Digital Strategy
- Management
- Social Media Marketing
- Advertising Sales
- Media Buying
- Marketing Communications
- Social Media
- Marketing Strategy
- Inventory Management
- Online Marketing
- Budgets
- Online Advertising
- Integrated Marketing
- New Media
- New Business Development
- Public Speaking
- Media Planning
- Radio Advertising
- Advertising
- Mobile Marketing
- Television
- Digital Media
- Promotions
- Pricing
- Sales
- Negotiation
- Email Marketing
- Marketing
- Digital Marketing
- Direct Marketing
- Product Development
- Analysis
- Public Relations
- Account Management
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