Ed Sellier
Strategy Manager @dunnhumby
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WORK HISTORY
Strategy Manager @dunnhumby
Hammersmith, GB
Responsible for shaping the intersection of brand, shopper and performance marketing, working directly with senior brand, trade and eCommerce specilaists to maximise their strategies with Tesco and for Tesco customers.
EDUCATION
University of Cape Town
B.A, English Literature, Media & Writing
University of Cape Town
B.A. (Hons), Media Theory & Practice
MiniMBA
Mini MBA, Marketing
University of Virginia Darden School of Business
Certificate, Marketing Analytics
MiniMBA
Mini MBA, Brand Management
Harvard Business School Online
Certificate in Leading with Finance
SKILLS
ABOUT ED SELLIER
Driven, trained omnichannel marketer with ten years’ experience in marketing, media, brand, eCommerce and formerly broadcasting. I work with leader and challenger brands across commercial, public and government sectors, challenging the status quo but grounded by the tenets of sound marketing practice. I am currently deepening my experience in online marketplaces and retail media, a booming sector for customer marketing. Between 2014-18 I worked as a strategist across all integrated touch points for International and Chinese clients in Shanghai, Beijing, Guangzhou and Hong Kong giving me invaluable experience both professionally and personally, particularly in eCommerce where China is well-ahead in online retail brand and product building. Specialisms:Marketing and brand strategy, retail media, comms planning, insight, idea generation, media effectiveness, cross channel planning, evaluation and budget settingOngoing study:Finance, Data journalism, eCommerce marketplacesMarketing category experience: E-retail, transport, luxury and high-street fashion, hospitality, auto, technology, government behavior change, nutrition (infants and adults), B2B and a variety of FMCGsLanguages: English (native)/ Mandarin (professional proficiency - speaking, listening, reading)Interests: Behavioural Science, Foreign Policy, Mandarin Chinese, Mindfulness, Sports, Film, Music, Science Fiction and Horror
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