Edward Lyons

About Edward Lyons

Experienced, enthusiastic sales executive with broad knowledge of the book trade & mass merchandisers.My expertise in consultative sales and creative direction has been pivotal in driving business growth and fostering enduring partnerships. I\'ve adeptly navigated industry shifts, aligning product presentations with client objectives to enhance market positioning and revenue generation. Recent successes: increasing sales to mass merchandisers for client after assuming sales responsibility at their request by projected net of $200k; demonstrating increased revenue to customers, leading to re-establishing regional title sales with projected $150k increase in backlist sales; and leveraging RangeMe and ECRM for prospecting, leading to new accounts being opened.With a robust background in national account management, my mission is to connect publishers\' creations with the ideal demographic, ensuring books reach their target audience effectively. Successful sales is a discussion that includes collaborating closely with editorial and marketing teams, to insure packaging and publicity resonate with a book\'s sales potential. My role is instrumental in sculpting the narrative that bridges quality publishing with its intended readers, augmenting brand presence and consumer engagement.

Experience

1. National Accounts

   National Book Network

   Jan 2012 — Present

   Oversee client accounts including Baker & Taylor, Brodart, Bookazine, Readerlink, Accelerate360, Target, Walmart, Kroger, Wegmans, Hudson Group, Sam’s Club, Costco, and BJ’s Wholesale Club, Bass Pro and Tractor Supply. Provide clients with consultative sales, driving business growth and revenue generation through presentation of product portfolio in accordance with individual needs and objectives, as well as target markets. Key Accomplishments:• Leveraged RangeMe and ECRM to prospect for and open new accounts• Re-established Regional title sales with BJ’s Wholesale Club• Strategically positioned titles at key accounts to help drive wider industry sales • Compile and edit comparative titles for trade, library and mass wholesale • Successfully manage cooperative advertising budgets with library and trade wholesalers to help maximize opportunities• Opened new account with Tractor Supply Company • Worked with marketing teams at client and customer level to increase library channel sales by 15% • Expanded new product launches to WalMart and Sam’s Club, increasing sales by $300K. • Baker & Taylor & Michael\'s stores were added to my territory, and I enhanced title presence in Michael’s by 25% within two years. • Worked with marketing teams at client and customer level to increase library channel sales by 15% • Grew Costco business by $100K despite floor space reductions, focusing on regional product placements.• Drove mass-market channel sales by 30% through intelligent product placement and by crafting new products with clients. • Improved new customer sales from $9K to $100K within one year; collaborated with editorial team to create new color format for the Club Channel that has became a consistent new product selling over units annually. • Achieved $500K in sales growth from two key clients.• Managed 50% growth in Bass Pro/Cabela\'s.

Education

• University at Albany

  Master of Arts (M.A.), European History

  1984 — 1989