Ed Layton
Brand Partnership Manager Brand Strategy, Integrated Solutions, Events, Data & Audience Insight @The Globe and Mail
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WORK HISTORY
Brand Partnership Manager Brand Strategy, Integrated Solutions, Events, Data & Audience Insight @The Globe and Mail
Toronto, ON, CA
Strategic brand advisor to marketing and communications leaders, helping define campaign objectives, target audiences, and messaging frameworks.Lead end‑to‑end development of integrated communication programs, aligning The Globe and Mails editorial, creative, events, programmatic and data assets to client business goalsTranslate audience research, readership data, and cultural insights into strategic recommendations that inform brand positioning and storytellingCollaborate cross‑functionally with creative, editorial, analytics, and marketing teams to ensure consistent brand narratives across touchpointsMeasure campaign effectiveness against brand, engagement, and reputation metrics, providing post‑campaign insights and recommendationsBuild long‑term client relationships by demonstrating strategic thinking and category understanding,
EDUCATION
Keele University
Batchelor of Arts, English and Philosophy
ABOUT ED LAYTON
Revenue ImpactGenerated over $12M in enterprise revenue at Twitter during hypergrowth phases, consistently exceeding quarterly targets. Built and managed $4.5M+ SaaS pipeline at EverCommerce with a 15% SQL close rate, securing multi-year enterprise deals. Delivered 45%+ topline revenue growth and improved EBITDA by 22% at Juice Mobile through strategic sales leadership.Big Accounts & Enterprise RelationshipsManaged high-value accounts across CPG, retail, telecom, public sector, cosmetics, and automotive verticals, advising on full-funnel media, performance KPIs, and data-driven optimization.Sold AdTech, mobile attribution, and cross-device solutions to Canada\'s largest media agencies and enterprise brands.Cross-Functional CollaborationPartnered with Product, Marketing, Operations, and Analytics teams to refine GTM positioning, improve sales enablement, and integrate technical feedback into product roadmaps. Worked closely with global teams (APAC, North America) on forecasting, pipeline reporting, and vertical strategy development.Tech Platforms & ToolsDSPs: DV360, Adelphic, proprietary mobile DSPs.SSPs / Measurement: Smaato, Pubmatic, InMobi, Index Exchange, Mo Pub (now AppLovin) Google Ad Manager, MOAT, DoubleVerify, footfall attribution partners (Pelmorex, Cuebiq, Apps Flyer, Kochava)CRM & Analytics: Salesforce, Power BI, LinkedIn Sales Navigator, Jira.Programmatic & Targeting Expertise: audience segmentation, 1st-party data onboarding, cross-device mapping, behavioral and location-based targeting
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