Ed Grasso

WORK HISTORY

EDUCATION

ABOUT ED GRASSO

Senior lifecycle and email marketing leader with deep experience driving engagement, retention, and growth in highly regulated industries, including healthcare, wellness, and pharmaceuticals. I specialize in building CRM and lifecycle programs that turn complex data into clear, compliant, and personalized customer experiences that strengthen trust and long-term loyalty.My background spans lifecycle strategy, email marketing, retention, and marketing operations, with a strong focus on creating scalable programs that balance regulatory requirements with meaningful, human-centered communication. I’ve led initiatives that improved customer engagement, increased retention, and optimized performance through smarter segmentation, journey design, and continuous testing and optimization.I thrive at the intersection of strategy and execution—translating insights into programs that drive measurable business impact while maintaining the integrity and responsibility required in health-focused marketing. Whether building end-to-end lifecycle frameworks, modernizing CRM operations, or refining personalization strategies, my goal is always the same: to help brands create thoughtful, data-driven experiences that build trust, drive loyalty, and deliver sustainable growth.