Ed Fitzgerald
Measurement Account Manager at InMarket
- Role
- Measurement Account Manager at InMarket
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ed Fitzgerald
Sales/Client Success Professional with a demonstrated history of working in AdTech and location intelligence. Working with agency, partner, and retail direct clients on measurement campaigns to help determine incremental sales and foot traffic. Skilled in Campaign Management, DSPs, Publishers, Asana, ESRI, QGIS, and Mobile Technology.
Experience
Measurement Account Manager
Jul 2023 — Present · New York, NY, US
Ran data analysis to develop incremental measurement insights reports, collaborated with clients on performance evaluations, and provided strategic optimization recommendations to enhance campaign performance •. Successfully pixeled and initiated hundreds of foot traffic/sales attribution campaigns for CPG, dining, and retail agency clients.• Managed strategic agency/brand/publisher partnerships and provided the necessary support to deploy our measurement solutions across digital, mobile, linear TV, OOH, and other media advertising.• Educated clients on InMarket’s methodologies and delivered insightful tutorials on navigating our dashboard’s UI.
Education
University of Connecticut
Bachelor's degree, Geography and Cartography
2008 — 2012
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