Ed Decaria

About Ed Decaria

I’m a Principal-level Product Manager with deep experience in data, analytics, and AI-powered products. Over 15+ years, I\'ve been the strategic right hand to product and technology leaders, taking ambiguous vision and turning it into actionable strategy, clear roadmaps, and shipped product.I\'ve led the design and development of complex B2B, B2C, and B2B2C systems—from zero-to-one products to scaling, mature platforms—with an emphasis on structured discovery, crisp decision-making, and cross-functional execution. I work best partnering closely with engineering, data science, and business stakeholders to solve hard problems with clarity and speed.

Experience

1. Product Director

   Airdev

   May 2019 — Present · Chicago, IL, US

   As the senior-most product leader at Airdev, I\'ve partnered directly with founders and corporate clients to define product strategy, scope complex platforms/applications, and guide cross-functional teams from idea to launch and beyond.Key contributions:• Served as the embedded Principal PM for a zero-to-one museum management SaaS system of record—a software/hardware platform spanning memberships, ticketing, operations, events, fundraising/CRM, retail/POS, and accounting—now launched and scaling rapidly• Advised several scaling startups over multi-year horizons, helping teams prioritize and define major features, evaluate integration partners, and introduce governance and lifecycle thinking to maintain intuitive UX/UI as their platforms grew in complexity• Shaped early product strategy, information architecture, and experience design of 75+ launched products and platforms, partnering with founders and executives to decide what to build first and next, and how systems should evolve via extensibility, integrations, and automation• Mentored and guided the work of 20+ PMs, helping them navigate complex feature decisions, solve tricky user experience problems, and overcome cross-functional execution challenges• Integrated AI/LLM tools into product workflows (research synthesis, prototyping, communication) toimprove clarity and decision velocity

Education

• University of Michigan

  Bachelor of Business Administration - BBA, Information Technology

Skills

• Entrepreneurship
• Strategy
• Sabermetrics
• Customer Insight
• Design Thinking
• Program Management
• Product Marketing
• Market Research
• Management Consulting
• Leadership
• Product Management
• Creative Writing
• Fmcg
• Getting Sh!T Done
• Cross-Functional Team Leadership
• Agile Methodologies
• Passionate Curiosity
• Analytics
• Marketing Research
• Excel Wizardry
• Process Improvement
• Competitive Analysis
• Product Development
• Poetics