Ed Allburn

About Ed Allburn

MCP Agentic AI (ACP A2A NANDA AGNTCY) leading LinkedIn group re: CRM MDM CDP DQ EMPI SCV ER #ai #ml #etl #dwh #crm #cdp #masterdatamanagement #mdm #identityresolution #entityresolution #empi #ehr #fhir #composable #MCPInternational speaker & recognized thought leader in Master Data Management (MDM) & application to AI/ML, Privacy Compliance, Data Governance, CRM, DW, CDP, Data Quality & Digital Identity/Entity/Master Patient Resolution - accelerating healthcare innovation & evolution virtual healthcare TeleMed/TeleHealth.Gartner \"MDM Cool Vendor\" DataDelta unique “Match Profiling Analytics” tech evaluates, optimizes & safely migrates legacy platforms for Match, Merge (gold record survivor) & Search logic for *all* MDM, Customer Data Platforms (CDP), CRM, DQ, EHR, EMR, EMPI platforms. Multiple MDM platform experience including IBM InfoSphere, Informatica, Profisee and others.Since 1988 Ed Allburn has held senior technical and strategic mgmt positions in Database Marketing, Data Quality, Customer Data Integration (CDI) and Master Data Management (MDM) for industry leading companies such as a Metromail/Experian company, IBM TJ Watson Research Center, Firstlogic and Group 1 Software. During this time he has had responsibility for over 200 successful CDI-MDM projects in banking, finance, publishing, catalog, telecom and other industries. Mr. Allburn is an international speaker on CDI-MDM and instructor of multiday CDI-MDM Workshops in addition to being a frequent co-presenter with Aaron Zornes MDM Boot Camps at the SourceMedia MDM Summit conferences. He has launched several companies, one a candidate for FORTUNE Magazine\'s \"25 Cool Companies\" In addition to end-user consulting, Mr. Allburn has also provided Senior Management and Product Strategy consulting to several leading Data Quality and CDI-MDM vendors. Ed has also served as a leading Expert Witness in the CDI-MDM industry.Specialties: Entity Resolution (ER), Customer Data Platform (CDP), Customer Data Integration (CDI), Master Data Management (MDM), Data Governance, Data Quality, record matching business rules, merge/purge, deduping, de-duping, householding, Single Customer View,(SCV) database marketing, 1-to-1 Relationship Marketing, customer relationship management (CRM), customer loyalty, customer churn, customer data hub, identity analytics, ETL, data profiling, data warehousing, ER match vendor eval & migration, Intl speaker, Expert Witness, Agentic AI, Model Context Protocol (MCP), Vibe Coding

Experience

1. Founding President & CEO

   Datadelta

   Jan 2004 — Present · Las Vegas, NV, US

   At DataDelta we don’t make fuzzy match engines, we make your *current* match engine better”.Match Engine Migration = safe CRM MDM CDP EMPI platform migration by reverse engineering legacy fuzzy match logic to minimize business disruption by preserving legacy match behavior as identical as possible (including from custom, home grown match tech).50% of Fortune 8 engaged DataDelta, including Fortune 500 clients such as Apple, Autodesk, BB & T, Caterpillar, CVS Health, Farmers Insurance, Forest Labs, General Motors, PNC bank, Humana, Stryker and others in industries such as banking, healthcare, insurance, pharma, consumer retail, telecom. Often partner as Subject Matter Expert with leading Systems Integrators such as Accenture, Infosys, TCS, Cognizant and others.DataDelta’s fuzzy match algorithm analytics technology helps find, fix & migrate 360-Degree Single Customer View (SCV) fuzzy match algorithm problems for *all* CRM, MDM, CDP & Data Quality vendor platforms, including custom in-house. Graph Database technology uniquely analyzes *entire* data hubs up to 4 Billion records, USA & International – not just tiny samples.Also enables Privacy Subject Access Request (SAR) risk analysis & compliance such as for GDPR, CCPA, CPRA and other USA privacy laws.*>36 years deep domain expertise customer data analytics, 1-to-1 Relationship Marketing & Data Brokers* Recognized as one of the first Gartner “MDM Cool Vendors”* International speaker, author & expert witness such as for DLA Piper* Often co-presented opening sessions at MDM & Data Governance Summit conferences w/Aaron Zornes.* Graduate of North Carolina Council for Entrepreneurial Development FastTrac multi-month entrepreneurial training program* Published in leading industry periodicals such as SourceMedia* 2019 Advisory Editor for MarTech “Enterprise Identity Resolution Platforms: A Marketer’s Guide” vendor review