E. Cristina Augustine
Social Media Creative | SaaS | Bilingual
- Role
- Social Media Specialist at Birdeye
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About E. Cristina Augustine
Hola! I\'m Cristina, a marketing enthusiast with seven years of experience in the…
Experience
Social Media Specialist
Sep 2024 — Present · Houston, TX, US
Lead Birdeye’s social media management, identifying key assets (blog posts, guides, PR, webinars, and more) and promoting them on platforms such as Facebook, LinkedIn, Instagram, and Twitter- Write clear, engaging copy for all social posts, with a focus on increasing engagement, likes, and shares, while driving traffic to Birdeye-hosted resources like webinars, downloadable guides, and videos- Partner with Birdeye’s creative team to produce out-of-the-box social media assets, including video snippets, GIFs, and other rich media content to boost views and engagement- Focus on and measure the increase of Birdeye’s social media share of voice, relative to named competitors- Lead both paid and organic social media tactics, collaborating with Birdeye’s demand generation, content marketing, and product marketing teams- Engage with and amplify Birdeye’s customers and partner influencers across social platforms- Develop an authentic social media narrative that builds excitement and strengthens relationships within our online communities- Ensure social media strategies align with the global reach of Birdeye, considering social and cultural nuances in posts for different regions- Monitor and moderate social media interactions, ensuring a positive and engaging experience for our community- Create and publish highly engaging posts, utilizing videos and GIFs to capture attention and drive interaction.
Education
University of Houston-Downtown
Business/Corporate Communications
2013 — 2017
Spring Woods High School
HS Diploma
2009 — 2013
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