Liz C.
Product Marketing Manager - Partnerships and Affiliates
- Role
- Product Marketing Manager - Partnerships and Affiliates at Advertising Specialty Institute
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Liz C.
Product marketing and partnerships professional driving strategic initiatives that strengthen relationships and fuel growth. At ASI, I lead cross-channel campaigns, manage key partnerships, and develop marketing strategies that turn insights into measurable results. I thrive on connecting strategy with execution, creating programs that deliver impact for both partners and business outcomes.
Experience
Product Marketing Manager - Partnerships and Affiliates
Advertising Specialty Institute
Aug 2023 — Present
Develop and lead marketing strategies that strengthen affiliate relationships and drive new revenue opportunities.Manage key external partnerships, ensuring aligned goals and measurable results through cross-promotional campaigns.Oversee ASI\'s presence at industry events to maximize brand visibility and generate leads through tailored booth strategies.Use data-driven reporting to optimize campaign performance and continuously refine partnership marketing initiatives.
Education
University of Scranton
Bachelor's degree, Marketing
2014 — 2018
Universittà Cattolica del Sacro Cuore
Marketing
2016 — 2016
Skills
- Public Speaking
- Teamwork
- Powerpoint
- Microsoft Excel
- Marketing
- Time Management
- Microsoft Office
- Sales
- Microsoft Word
- Customer Service
- Leadership
- Event Planning
- Social Media
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