Echo R.
Creative Director | We build AI+Data fueled workflows to power Business Agility on ServiceNow.
- Role
- Creative and Marketing Director at The Whole Group
- Location
- Missoula, MT, US
- LinkedIn followers
- 500 followers
About Echo R.
Creative Director and marketing and communications leader with 20+ years of experience building brands and leading integrated marketing strategies across digital, print, experiential, and event-driven channels. Currently leading creative and marketing strategy for a high-growth ServiceNow partner, where I helped build the brand from the ground up, shaping messaging and developing core materials and touchpoints across web, campaigns, events, and sales enablement. Partner closely with executive leadership to define positioning, guide communication strategy, and deliver cohesive campaigns that support growth, engagement, and brand clarity. Lead global event strategy and execution across the United States and United Kingdom, overseeing creative direction, logistics, and development of all supporting assets and collateral. Regularly collaborate with partners, including Fortune 500 organizations, on joint webinars, co-branded campaigns, and integrated marketing initiatives spanning strategy through execution. Develop a wide range of marketing and communication assets including white papers, case studies, marketing videos, webinars, websites, and landing pages, with hands-on experience managing email campaigns and digital engagement through platforms such as Mailchimp. Actively integrate AI into marketing and communication workflows, using tools such as ChatGPT, Claude, Gemini, and Granola to accelerate content development, ideation, and strategic planning. Partner with AI developers to establish guardrails, prompting frameworks, and governance models that ensure consistent, high-quality outputs aligned with brand and business objectives. Background spans higher education, corporate environments, and independent consulting, with a consistent focus on stakeholder alignment, cross-functional leadership, and translating complex ideas into clear, effective communication.
Experience
Creative and Marketing Director
Feb 2024 — Present · Missoula, MT, US
Lead creative direction and integrated marketing and communications strategy for a high-growth ServiceNow pure-play partner focused on AI-powered revenue and service workflows. Played a key role in building the brand from the ground up, shaping messaging and designing core materials and touchpoints across web, campaigns, events, and sales enablement. Define and evolve the brand’s creative vision, ensuring consistency and quality across all visual and content outputs while partnering with executive leadership to align positioning and go-to-market strategy.Develop and execute integrated marketing and communications initiatives, contributing at both a strategic and hands-on level across campaigns, content, and design. Lead and collaborate on global events across the United States and United Kingdom, contributing to creative direction, logistics, and design of supporting assets including presentations, signage, digital materials, and branded merchandise. Partner with Fortune 500 organizations and technology collaborators on joint webinars and co-branded campaigns, leading creative direction, branding, marketing, and design while collaborating on content and logistics.Drive development and design of marketing assets including white papers, case studies, videos, and campaign content, and contribute to website and landing page strategy and design across multiple iterations. Execute email marketing campaigns and lead video production and editing, delivering high-quality, brand-aligned content. Refine and translate complex client content into polished pitch decks and presentations, leading visual design and storytelling for executive and customer audiences.Lead weekly cross-functional meetings and present to the organization on brand standards and creative strategy. Integrate AI tools into workflows and partner with developers to establish guardrails and prompting frameworks for consistent, high-quality outputs.
Education
University of Montana
Bachelor’s Degree, Fine and Studio Arts with a minor in Media Arts - Digital Design
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