Ethan Callender
Award-winning Creative Director with a strong foundation in 360° creative and branding for print, motion, digital, and social.
- Role
- Senior Art Director at Showtime
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Ethan Callender
As a creative lead, I’ve developed award-winning marketing campaigns for top-tier clients including Showtime, Showtime Sports, The Smithsonian Channel, CBS, A&E, History, Lifetime, AT & T, Pepsi, L’Oreal, and Nestle. I focus on strategy to craft provocative, iconic 360° campaigns that cut through the noise, drive revenue growth, and attract maximum viewership. Committed to getting the best creative from team members, which is critical to breaking through in our crowded media landscape. If you would like to learn more about me, please don\'t hesitate to reach out at e••••••••@gmail.com.
Experience
Senior Art Director
Jan 2011 — Present · New York, NY, US
At Showtime, I serve as a key creative resource for internal and external teams, including art directors, copywriters, animators, photographers, retouchers, sketch artists, and studio staff.Among my notable accomplishments, I:• Collaborated with on-air, digital, promotion, and social teams to provide creative oversight on 360° entertainment marketing campaigns, encompassing new show launches, series finales, and special live events, breaking several of Showtime\'s viewership and PPV records at a director-level position.• Conceptualized and directed high-profile photo shoots for marketing campaigns and publicity featuring some of the biggest names in film, television, and sports.• Led cross-functional brainstorming sessions for new and returning shows, inspiring creativity and guiding others• Steered campaign development for the three most successful PPV boxing events in history by revenue and total viewership.• Launched and concluded some of Showtime\'s highest-rated series featuring Homeland, Shameless, and Ray Donovan.• Led Showtime\'s burgeoning Emmy® efforts during a period of record-breaking wins and nominations.• Orchestrated the Black Monday campaign earning a Clio Gold and multiple BDA awards.• Generated cost and time savings by demonstrating in-depth technical knowledge and getting hands-on when necessary.
Education
The Cooper Union for the Advancement of Science and Art
Bachelor Of Fine Arts (BFA) in Graphic Design & Typography/Conceptual Sculpture
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