Ebony P. Walton

Director of Marketing and Communications @Downtowndc Bid

Washington, DC, US

LEADERSHIP AND CREATIVE OVERSIGHT* Provide visionary leadership for branding, marketing, and communications.* Track metrics and data for events, social media, websites, newsletters, and other activities establishing success baselines and providing regular updates to senior staff.BRAND CONSISTENCY* Ensure consistent branding across all facets of the organization.* Lead the delivery of creative assets, including annual publications.RECRUITMENT AND TEAM DEVELOPMENT* Lead, mentor, and cultivate a dynamic team to ensure continuous growth.* Collaborate with human resources for all department recruiting efforts.STRATEGIC MARKETING AND BUDGET MANAGMENT* Develop and execute impactful marketing campaigns to support DowntownDC BID initiatives, events, and the overarching mission of elevating Downtown, DC into a world-class destination.* Efficiently manage and allocate department resources to sustain initiatives and activities, ensuring fiscal responsibility.PUBLIC COMMUNICATION* Direct all external communications, ensuring cohesive messaging across various channels, including but not limited to social media.STAKEHOLDER ENGAGEMENT AND MEDIA REPRESENTATION* Serve as the representative voice for the BID and manage media interactions.* Lead stakeholder engagement, aligning strategies with organizational objectives, and collaborate with cross-functional teams for seamless integration into broader marketing and communication efforts.* Strategically represent the organization at relevant events, meetings, and forums to enhance visibility and strengthen relationships within the BID Board, property owners, stakeholders and within the BID community.

Howard University

BS, Journalism

Miami Norland Senior High School

Diploma, General Studies