Ebony Rios
Account Manager at TikTok
- Role
- Account Manager, Food and Beverage at TikTok
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Ebony Rios
Digital advertising strategist with 7 years of experience in performance marketing…
Experience
Account Manager, Food and Beverage
Oct 2022 — Present · Austin, TX, US
Managed a book of 65 clients and produced over $7.6M in ad revenue in 2023 Led TikTok ad strategy for clients within the Healthcare, Finserv, Professional Services, and other Restricted Industries and became a subject matter expert on products like Lead Generation and Shopping products.Graduated five clients from my book of business to the Growth team after advancing their ad spend by 50% QoQ, and one client by 731% in Q4.Assisted in creating sequences for enhanced client engagement resulting in 30% more meetings across the team in Q3 and 20% more webinar attendees.Nominated to lead the AM Council in Q4 to create an upsell initiative. This resulted in 1,682 accounts adopting 5+ products across the North American SMB teams, a 46% improvement.Consistently collaborated with the Strategic Partnerships team to bring on new clients to TikTok Ads Manager including Black At Event in Atlanta.Created the first-ever Engagement Playbook for all North America SMB teams including scripts, tools, and demos to drive higher client interactions. Improved client creative strategies on TikTok by partnering with the Creative Product team and assigning clients to beta and alpha opportunities.Planned Quarterly Business Reviews for clients including media plans, long and short-term opportunities, and met bi-weekly to review progress.
Education
The Art Institutes
Bachelor's degree, Fashion Marketing and Management
2015 — 2019
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