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Current company Camille Rose
Consumer Goods · 32 employees · Founded 2011 · Fort Valley, Georgia, United States
In 2011, after years of hand-crafting skincare recipes for family and friends, Louisiana native Janell Stephens, wife and mother of five, launched a line of products in honor of her grandmother, Camille Rose. Each homemade creation held true to Janell's heartfelt mission to produce luxurious, gourmet-inspired hair and body products that offer clean beauty solutions to a sophisticated consumer base.
Janelle quickly knew she was on to something when not only was the demand for her products outselling the supply but consumers were asking her for what was next. Soon after, she created and released specialty hair care products including conditioning Moisture Milk, Almond Jai Twisting Butter, Honey Leave-in and Curl Love
In 2012, Camille Rose transcended the online retail space when the products became available at over 100 Target stores after a chance meeting with a Target buyer at a gifting event. Miracles do happen!
Other US retailers followed suit. The brand is now available at Walmart, Ulta Beauty, Sally’s Beauty, Whole Foods, Walgreens, CVS, Rite Aid and more. Camille Rose has recently expanded into the UK, South Africa, and several other countries. The rapid expansion into brick and mortar locations was only overshadowed by the immense following that the brand developed online by beauty experts, influencers and everyday consumers.
Today Janell’s brand identity outshines the mere “Founder” label, as she has packaged her business savvy and devotion to helping others into the role of a “beauty entrepreneurial expert”, mentoring and guiding women of color and small business owners helping them to reach their career objectives and beyond. This includes the work of the Janell Ennis Stephens Foundation, which was founded to support women and families in need with the mission of positively affecting the lives of families, particularly single mothers, who are striving to succeed in business or simply to provide for their family.