Ebony Allgood Williams
Sr. Lifecycle & Marketing Automation Strategist | Content Creator | Growth Marketer | Writer
- Role
- Email Marketing Manager at Alteryx
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Ebony Allgood Williams
With a decade of experience, I specialize in email marketing, automation, segmentation, and campaign optimization to drive engagement, retention, and revenue growth. My expertise spans across CRM platforms like Marketo, HubSpot, Salesforce, and Eloqua, allowing me to develop and execute high-converting campaigns.Results-Driven Approach:Increased email engagement by 40% and improved conversion rates by 30% through advanced automation workflows.Leveraged data analytics and A/B testing to optimize email performance, improving CTR by 20% and open rates by 15%.Implemented hyper-personalized customer journeys that boosted customer retention and lifetime value.Strategic & Hands-On Expertise:From building and leading email teams to executing multi-channel marketing campaigns, I thrive in dynamic, fast-paced environments where innovation meets performance. As a content creator and storyteller, I blend creativity with strategy to craft compelling messaging that resonates with diverse audiences. Website: ebonycreative.com
Experience
Email Marketing Manager
Jun 2025 — Present
Education
Estes Institute of Cosmetology Arts and Science
Cosmetology, Barber/Styling, and Nail Instructor
2013 — 2014
Savannah State University
Journalism
2009 — 2011
Georgia Southern University
Bachelor's degree, Communication and Media Studies
2011 — 2014
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