Eben Nicastro
Creative Strategy & Experience Direction
- Role
- Director, Color & Trend, Footwear Design at Brooks Running
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Eben Nicastro
I’m a creative strategist and design leader drawn to the intersection of culture, story, and experience.Over the past 20+ years, I’ve helped shape brands and creative direction across sport, wellness, fashion, and lifestyle — translating cultural insight into cohesive creative systems that align vision, inspire teams, and create meaningful connection.My work lives in the space between big-picture thinking and tangible execution: developing seasonal narratives, guiding creative direction, shaping storytelling and experiential expression, and building frameworks that help organizations move with clarity and purpose.I’m energized by work that values depth, curiosity, and thoughtful design — where creativity isn’t just aesthetic, but a means of influencing how people feel, connect, and move through the world.
Experience
Director, Color & Trend, Footwear Design
Jan 2023 — Present · Seattle, WA, US
Lead creative strategy and seasonal direction for global footwear design, shaping narrative frameworks and cohesive creative systems that align brand vision across performance, lifestyle, and collaborative projects.Translate cultural insight into seasonal creative narratives that guide design, merchandising, and brand storytelling. Build alignment across cross-functional teams and leadership partners to ensure cohesive creative expression from concept to market, while partnering with brand marketing to extend seasonal direction into broader storytelling and consumer experience.Oversee global color and creative direction across multiple footwear categories, collaborations, and heritage initiatives supporting long-term brand evolution.
Skills
- Trend Analysis
- Footwear
- Fashion History
- International Consulting
- Fashion and Accessory Design
- Photography
- Brand Development
- Collection Development
- Apparel
- Styling
- Activewear
- Retail
- Brand Strategy
- Copywriting
- Trend
- Color Design
- Denim
- Branding & Identity
- Sportswear
- Color, Fabric and Print Trending
- Sneakers
- Fashion Design
- Merchandising
- Textile Design
- Seasonal Menswear Forecasting
- Creative Concept Design
- Creative Direction
- Trend Forecasting
- Textiles
- Fashion
- Textile and Apparel Sourcing
- Public Relations
- Menswear
- Product Development
- Runway Analysis
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