Eben Joseph
Marketing
- Role
- Senior Marketing Manager at Livelong Wealth
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Eben Joseph
Obsessed with building scalable campaigns that deliver real results. I focus on rapid…
Experience
Senior Marketing Manager
Nov 2024 — Present · Bengaluru, IN
Managed monthly media budgets of ₹40–60L across Meta and Google; optimised cross-channel ROAS from 2.3× to 5.8×through advanced bidding strategies and audience segmentation.Designed and deployed multi-tier funnel systems integrating lead gen, webinar automation, and remarketing, resulting in1,500+ additiobal qualified leads/month and a 40% reduction in CPL.Architected creative testing frameworks (copy × visual × offer matrix) that improved CTR by 65% and reduced creativefatigue by 30%.Automated lead nurturing and CRM workflows via WhatsApp API, Zoho, and Pabbly integrations, cutting manual salesfollow-up by 60%.Collaborated with sales, content, and finance teams to align spend-to-revenue ratios, pacing models, and campaignpriorities; instituted ad spend accountability dashboards and agile project systems, improving team efficiency by 40%.
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