Mary Shepard

About Mary Shepard

As an Associate Media Director, I specialize in developing smart, integrated media strategies that connect brands to their audiences in meaningful and measurable ways. With over a decade of experience across traditional, digital, and emerging channels, I’ve planned and executed campaigns for Fortune 100 brands as well as local entrepreneurs, always tailoring the approach to fit the client’s goals, budget, and market opportunities.I believe media planning is more than placing ads — it’s about crafting unique, insight-driven solutions. Whether leveraging high-impact sponsorships, building cross-platform content partnerships, or finding creative ways to stretch a limited budget, I thrive on identifying opportunities others overlook. My work blends audience research, competitive analysis, and performance data to ensure every dollar works harder and every impression counts.My experience covers the full spectrum of media: digital, social, TV, radio, print, out-of-home, streaming, and experiential activations. I’ve led campaigns from concept to optimization, managing budgets, negotiating competitive rates, and measuring results against KPIs. I enjoy collaborating with creative teams to ensure messaging and media placement work hand-in-hand.My love for marketing started early — at seven years old, scripting a “Tide with Bleach” commercial in the backseat of my parents’ car. Today, that same curiosity drives me to explore new platforms, experiment with targeting approaches, and push for fresh solutions that break through the clutter.Outside the office, you’ll find me tending to our small homestead in rural Batavia, NY, or unwinding with a glass of wine and the latest streaming series.Let’s connect — I’m always open to sharing ideas, exploring new opportunities, and discovering innovative ways to solve marketing challenges.

Experience

1. Director of Channel Strategy

   Dixon Schwabl Company

   Mar 2026 — Present

Education

• Buffalo State University

  BA, Communications

  2000 — 2004

Skills

• Digital Marketing
• Ppc
• Email Marketing
• Google Webmaster Tools
• Mobile Marketing
• Marketing Communications
• Facebook
• Marketing
• Online Video
• Social Networking
• Social Media Measurement
• Web Content Management
• Advertising
• Web Project Management
• Omniture
• Social Media
• SEO
• Social Media Marketing
• Interactive Marketing
• Digital Strategy
• Online Advertising
• Google Analytics
• Media Planning
• Marketing Strategy
• Media Buying
• Online Marketing
• Mobile Advertising
• Digital Media
• Sem
• Google Adwords
• Web Analytics
• Integrated Marketing
• New Media