Easten Debord
Marketer | Head of Brand, Partnerships & Growth at B3 Sciences | Passionate About Campaigns That Inspire & Convert
- Role
- VP of Marketing at B3 Sciences
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Easten Debord
I’m a growth-focused marketing leader with 7+ years of experience across consumer…
Experience
VP of Marketing
Jul 2019 — Present · Dallas, TX, US
As Marketing Director at B3 Sciences, I lead the full-spectrum marketing strategy behind one of the fastest-growing fitness and health technology brands in the U.S, specializing in Blood Flow Restriction (BFR) training. My role spans brand development, digital content strategy, affiliate and influencer marketing, app launches, and campaign execution — all designed to increase awareness, drive conversions, and empower people to train smarter.Key Highlights:Launched two new branded apps: a mobile BFR fitness platform and an education portal for health professionals.Developed and implemented a themed content calendar across social media, email, and web — increasing engagement and community retention.Directed influencer and affiliate marketing programs, building a network of medical, fitness, and lifestyle partners.Produced and scripted high-performing video content (Reels, Shorts, YouTube) to simplify BFR science and showcase real results.Managed website copywriting, sales funnel optimization, landing page development, and product launches.Planned and executed live events, webinars, and trade shows to promote the brand’s presence and educational reach.At the core, I’ve helped modernize the voice of the brand while making a complex technology feel simple, accessible, and results-driven for everyone from professional athletes to seniors.
Education
The Ohio State University
Bachelor's degree, Marketing
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