Eashwar Karthik

Project Head @The Madras Branding Company

Chennai, IN

Led marketing innovation and execution, bridging the gap between traditional marketing strategies and cutting-edge digital techniques.* Built and mentored a high-performing team of 10 marketing specialists, including content creators, social media managers, and data analysts, fostering a culture of creativity and data-driven decision-making.* Spearheaded the development and implementation of integrated marketing campaigns across multiple channels, including social media, email, search engine marketing, and influencer collaborations.* Collaborated closely with the sales team to align marketing efforts with revenue goals, ensuring effective lead generation and conversion.* Architected and implemented a robust marketing automation platform to streamline campaigns, personalize customer journeys, and track performance metrics.* Developed and executed innovative content marketing strategies that increased brand awareness, engagement, and website traffic.* Established marketing frameworks that balanced creative experimentation with data-driven optimization, ensuring measurable results and ROI.* Managed marketing budgets effectively, allocating resources strategically to maximize impact and achieve campaign objectives.

Nottingham Trent University

Master's degree, Branding and Advertising

Madras Christian College

Bachelor of Science, Design and Visual Communications, General