Eashwar Karthik
Product Team at House of Models
- Role
- Project Head at The Madras Branding Company
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Eashwar Karthik
I work with founders who move fast and feel stuck. I sit between founder intent…
Experience
Project Head
Jan 2024 — Present · Chennai, IN
Led marketing innovation and execution, bridging the gap between traditional marketing strategies and cutting-edge digital techniques.* Built and mentored a high-performing team of 10 marketing specialists, including content creators, social media managers, and data analysts, fostering a culture of creativity and data-driven decision-making.* Spearheaded the development and implementation of integrated marketing campaigns across multiple channels, including social media, email, search engine marketing, and influencer collaborations.* Collaborated closely with the sales team to align marketing efforts with revenue goals, ensuring effective lead generation and conversion.* Architected and implemented a robust marketing automation platform to streamline campaigns, personalize customer journeys, and track performance metrics.* Developed and executed innovative content marketing strategies that increased brand awareness, engagement, and website traffic.* Established marketing frameworks that balanced creative experimentation with data-driven optimization, ensuring measurable results and ROI.* Managed marketing budgets effectively, allocating resources strategically to maximize impact and achieve campaign objectives.
Education
Nottingham Trent University
Master's degree, Branding and Advertising
2019 — 2020
Madras Christian College
Bachelor of Science, Design and Visual Communications, General
2015 — 2018
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