Earl Potter

About Earl Potter

A seasoned leader, manager, and strategic thinker with experience in both Technology and Analytics. While firms are aware of the value of data and analytics, I don\'t believe they are getting the most out of their investments. There are a variety of reasons for this, but it starts with a lack of people capable of bridging organizational divides, for example IT and Marketing. I understand the requirements and constraints on both sides of this coin and can make substantive progress.I\'ve designed and delivered big ideas and products wherever I\'ve worked. I\'m not referring to an incremental improvement to existing tools but rather game-changing ideas. For example- Designed and built large-scale optimization solution that took a manual process requiring thousands of man-hours down to tens of man-hours- Established an Analytics team while encouraging an organization to start making fact-based decisions rather than intuition-based decisions- Designed and executed a global, employee engagement survey that spawned new products and services for my organization- Developed new tools and analyses to shed light on problems considered intractableI\'ve built from scratch and taken over existing teams and empowered them to succeed. I take great pride in finding the square holes for the square pegs.Skills - Predictive modeling, customer segmentation, consumer research, statistical models, digital analytics, customer behavior analyses, media mix and attribution modeling, Monte Carlo simulation, large-scale optimization, CPLEX, XPress, SPSS Modeler, SPSS Stats, Alteryx, geo-spatial analytics, business intelligence, SSRS, design of experiments, survey design, market research, employee engagement measurement, SQL, MS SQL Server, data warehouse design, ETL methods, master data management, multi-variate regression, linear regression, logistic regression, non-linear regression, structural equation models, ARIMA, campaign optimization.

Experience

1. SVP, Media Analytics

   Quad

   Jul 2019 — Present · Sussex, WI, US

Education

• Caltech

  PhD, Physical Chemistry

  1987 — 1993

• The Wharton School

  MS, Management of Technology

  2001 — 2003

• Carleton College

  BA, Chemistry

  1983 — 1987

Skills

• Market Research
• Leadership
• Regression Analysis
• Management
• Statistics
• Project Planning
• Mergers & Acquisitions
• Advertising
• Customer Acquisition Strategies
• Data Mining
• Marketing Research
• Data Warehousing
• Strategy
• Lead Generation
• Marketing
• Product Management
• Strategic Planning
• Cross-Functional Team Leadership
• Analytics
• Business Strategy
• Statistical Modeling
• Business Analysis
• Predictive Modeling
• Project Management
• Access
• Customer Insight
• Business Intelligence
• Training
• Retail
• Business Analytics
• Customer Relationship Management (Crm)
• Data Analysis
• Competitive Analysis
• Enterprise Software
• Reporting Technologies
• Spss Clementine
• Crm
• Product Development
• Analysis
• Predictive Analytics