Ian Roberts
SVP, Insights and Strategy @Ovationmr
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WORK HISTORY
SVP, Insights and Strategy @Ovationmr
NY, US
Where do you want to go today? OvationMR is ready to co-create this experience with you. Measuring what matters is not enough anymore. Getting closer to the customer has always been about understanding customer behavior and motivation. To get to exceptional and sustainable business performance you want a partner who delivers the why, the what, and most important, what now… This takes experience, expertise and executional prowess. I\'m here to help.
EDUCATION
London Metropolitan University
BA (Hons), Politics, Economics
SKILLS
ABOUT IAN ROBERTS
As SVP of Insights and Strategy at OvationMR, I bring over 30 years of experience in market research and insights, with a focus on leveraging Artificial Intelligence (AI) and innovative strategies to optimize workflows and deliver impactful consumer insights. My expertise spans panel management, sampling, reporting, and fieldwork solutions, coupled with a strong foundation in information technology and blockchain. With a passion for innovation and a commitment to transforming the market research process, I have established a specialized consultancy and provided technical advisory services to help organizations integrate AI-driven tools into their insights processes. Recognized as an MRS Research Hero for significant contributions to the industry, I strive to empower teams to achieve efficiency, growth, and strategic success.
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