Eamon Collins
Senior Digital Experience Leader @ Dexcom | MBA from Boston University
- Role
- Senior Manager, Digital Experience at Dexcom
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Eamon Collins
Senior Manager in Digital/Web experience with 18 yrs experience leading web strategy and digital marketing for global technology, healthcare, and financial companies. I am passionate about new technologies (AI, LLMs), and collaborating cross-functionally with internal teams and agencies to deliver high-performing digital experiences for customers. With an MBA from Boston University, I also have 5+ years of people management, and enjoy leading and mentoring team members.Specialties- Web strategy- SEO/AEO and content development- CMS re-platforms- Web optimization and A/B testing- UX design- Team management Tools: VWO, Marketo, GA4, Adobe Analytics, SEMrush, Ahrefs.CMS\'s: Headless CMS (Netlify, Gatsby), Drupal, Adobe Experience Manager, Wordpress.
Experience
Senior Manager, Digital Experience
Oct 2021 — Present · San Diego, CA, US
As part of Product Marketing, I manage a Digital marketing team responsible for the web experience, SEO, web testing & CRO on Dexcom.com and email/communications for Dexcom’s G-Series products.From 20••••24, Dexcom.com saw the following performance growth- Web leads increased by 100% yoy - Organic traffic increased by 70% yoy- Web conversion rate increased by 45%Partnering with internal teams (IT, Creative, Product Marketing) and external agencies, I managed the Dexcom.com re-platform from Drupal to a headless CMS (Netlify/Amplience) ahead of the commercial launch of its flagship product Dexcom G7. Since re-launch, Dexcom.com has helped to deliver marketing growth through improvements in website UX, conversion rate, SEO, site speed, and web content.
Education
UX Design Institute
Diploma, UX Design and Research
Questrom School of Business, Boston University
Master of Business Administration - MBA
University College Cork
Bachelor's Degree, Business Information Systems
Skills
- Omniture
- Link Building
- Sem
- Organic Search
- Keyword Research
- Digital Marketing
- SEO
- Online Marketing
- Web Analytics
- Analytics
- Pay Per Click (Ppc)
- Search Engine Marketing (Sem)
- Ppc
- Social Media Marketing
- Google Analytics
- Search Engine Optimization (SEO)
- Google Adwords
- Google Webmaster Tools
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