Erica Holland
Director, Marketing Operations @Curaleaf
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WORK HISTORY
Director, Marketing Operations @Curaleaf
Wakefield, MA, US
EDUCATION
St. Clare's, Oxford
Study Abroad Experience, English Language and Literature
Salve Regina University
Bachelor's Degree, Communications and English Literature
SKILLS
ABOUT ERICA HOLLAND
Hi, I’m Erica – retail and brand marketing and operations strategist with experience across the retail, ecommerce, and most recently the cannabis industry. I’m currently the Director of Marketing Operations at Curaleaf, a multi-state cannabis retail brand. I’ve successfully supported Curaleaf’s exponential growth over the past six years, helping scale 35+ new retail locations, 5+ new brand launches, and 100+ new products & strains, plus the acquisition & integration of multiple new brands since joining. It’s been an exciting ride in Cannabis because every day is different than the last. In my current role with Curaleaf, I oversee the marketing calendar across four regions – ensuring seamless coordination & campaign execution – all while keeping up with our rapid expansion. I support national marketing needs, along with regional marketings, and many other departments in between. My strengths lie in creating standard operating procedures, Martech system training, team and process onboarding, driving strategic branding initiatives, and telling everyone at work about my dog, Dudley\'s, latest antics.
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