Ella S.
Growth Marketing Leader | B2B SaaS + Finance | Building engines, not campaigns
- Role
- Marketing Director at indinero
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Ella S.
I build growth engines for B2B companies—SaaS, fintech, and tech startups that need to scale fast.For the past 15 years, I\'ve been the first marketing hire or the person brought in to fix what\'s broken. I set up tech stacks, design conversion funnels, run systematic experiments, and make sure every dollar spent ties back to revenue.Some highlights: Scaled Trym from $25K to $3M ARR as their first marketer. Grew Indinero\'s marketing-sourced pipeline 3x. Founded and ran my own agency before going in-house.I work across product-led growth and sales-assisted motion. I\'m comfortable with marketing automation, attribution modeling, and building custom AI workflows when off-the-shelf tools don\'t cut it. I\'ve managed teams, collaborated cross-functionally, and reported directly to executives and investors.Currently exploring my next opportunity where I can own growth strategy and build the systems that drive real business outcomes.
Experience
Marketing Director
Oct 2022 — Present · Walnut, CA, US
Owned end-to-end growth strategy for $25M financial services company, driving both product-led growth and sales-assisted demand generation- Built and executed multi-channel demand generation programs across paid media, SEO, content marketing, and ABM- Designed and optimized customer journey flows and conversion funnels- Implemented marketing automation infrastructure including lead scoring, behavioral triggers, and lifecycle campaigns- Established attribution modeling and performance dashboards connecting marketing activities to pipeline and revenue- Led cross-functional collaboration with Product, Sales, and Customer Success on go-to-market strategy- Built and managed marketing team across content, creative, web, paid media, and marketing operations
Education
Santa Clara University
Master of Business Administration (MBA), Marketing
2007 — 2010
Santa Clara University
Bachelor's degree, Business
2004 — 2006
Georgetown University
Associate's degree, Marketing
2002 — 2004
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.