Scott Eagerman
- Role
- Executive Vice President, Group Account Director at Digitas North America
- Location
- Franklin, MA, US
- LinkedIn followers
- 500 followers
About Scott Eagerman
Growth-Focused Executive Marketer | Revenue & Brand Strategist | C-Level Client…
Experience
Executive Vice President, Group Account Director
May 2023 — Present
Member of the executive leadership team for the GroupeConnect, a Publicis Groupes\' cross-agency solution for Bank of America- Executive lead for the Digitas team within GroupeConnect. Oversee 400+ teammates across Account Management, Project Management, Creative, XD, Strategy, Media, Technology, Data and Analytics. P&L and staffing responsibilities for the largest agency within GroupeConnect- Client lead for multiple lines of business at BoA and Merrill, including retail consumer banking, loans & deposits, credit cards, Merrill Lynch, Merrill Edge, and Bank of America Private Bank.
Skills
- User Experience
- Digital Marketing
- Campaigns
- Analytics
- Business Development
- Marketing Strategy
- New Business Development
- Integrated Marketing
- Online Advertising
- Crm
- Customer Experience
- Email Marketing
- Strategy
- Mobile Marketing
- Creative Strategy
- Data Analysis
- Account Management
- Interactive Marketing
- Interactive Advertising
- Digital Media
- Marketing
- Customer Relationship Management (Crm)
- Brand Loyalty
- Customer Acquisition
- Customer Loyalty
- Social Media
- Digital Strategy
- Social Media Marketing
- Experience Design
- Building New Business
- Business-to-Business (B2b)
- Customer Retention
- Brand Development
- Advertising
- Direct Marketing
- Relationship Marketing
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