Eric C.
Audience Acquisition Manager
- Role
- Audience Acquisition Manager - Sportsline at Paramount
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
Experience
Audience Acquisition Manager - Sportsline
May 2022 — Present
Designed and executed customer acquisition and retention strategies, optimizing pricing models, sales funnels, and promotions to grow paid memberships and reduce churn.• Conducted segmentation, funnel analysis, and A/B testing, delivering insights that contributed to record-high Monthly Recurring Revenue in 2023 and 2024.• Partnered cross-functionally to enhance conversion rates, customer lifetime value, and marketing ROI.• Served as on-air talent across CBS Sports Network, YouTube and social channels driving brand visibility, engagement, while expanding digital reach and customer acquisition.
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