Elaine A A.
Growth Marketing Leader | Performance Marketing
- Role
- Director, Growth Marketing at Huntress
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Elaine A A.
With over 15 years in performance marketing, I specialize in translating complex business and communication challenges into insight-driven, actionable growth strategies.My focus areas include:ROI Optimization: Defining key metrics, setting return on investment (ROI) guidelines, and rigorously evaluating campaign performance across B2C/B2B channels.Cross-Functional Collaboration: Inspiring and collaborating with product, engineering, and design teams to create powerful solutions that unlock new markets and revenue streams.Innovation & Efficiency: Leading robust test-and-learn initiatives that optimize marketing effectiveness and identify opportunities for product innovation.I am passionate about driving customer delight through expertise in Acquisition, Demand Generation, and ROI Optimization.
Experience
Director, Growth Marketing
Apr 2024 — Present · Seattle, WA, US
I am a strategic Growth Marketing leader responsible for defining and executing high-impact demand capture strategies across the full spectrum of paid digital channels.Core Focus: Global Budget Management: Oversight and optimization of an eight-figure annual media budget to maximize ROI and channel efficiency.Channel Expertise: Hands-on leadership across core performance channels, including Paid Search, Paid Social, Connected TV (CTV), and Podcasts.Team Leadership: Leading and mentoring a high-performing team focused on attracting and scaling qualified leads across the entire marketing funnel.My objective is to deliver scalable, efficient customer acquisition that directly fuels business growth.
Skills
- Media Relations
- Interactive Marketing
- Account Management
- Online Advertising
- Crm
- Social Media Marketing
- Brand Development
- Advertising
- Sem
- Radio
- Multi-Channel Marketing
- Strategic Partnerships
- Media Buying
- Event Management
- Digital Strategy
- Interactive Advertising
- Loyalty Marketing
- Direct Marketing
- Management
- Market Research
- Lead Generation
- Mobile Marketing
- Sales
- Marketing
- Marketing Communications
- Digital Media
- Business Development
- Digital Marketing
- Mobile Devices
- Digital
- Social Media
- Media Planning
- Loyalty Programs
- User Experience
- Marketing Strategy
- Strategy
- E-Commerce
- Online Marketing
- Leadership
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