Erik Paulson
Managing Director @Vendisys Generate More Pipeline And Revenue At Scale
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WORK HISTORY
Managing Director @Vendisys Generate More Pipeline And Revenue At Scale
Los Angeles, CA, US
In 2002, I bootstrapped Vendisys into one of the first lead generation agencies built on cold email at scale — before most companies even had an outbound strategy.Over 23 years, we\'ve helped 700+ technology companies fill their pipelines and accelerate growth. More than 50 of those companies went on to IPO or get acquired by the likes of Oracle, IBM, and Microsoft.What we\'ve built along the way:• A global team of 50+ professionals running outbound programs across industries• Proprietary engagement platforms for email, LinkedIn, and Twitter outreach• Over sales-qualified leads generated, driving $1B+ in client pipeline revenueWe work primarily with venture-backed startups and enterprise tech companies who need top-of-funnel growth that actually converts.Vendisys is also the proving ground where CAM (Competitor Activity Monitoring) was born — we saw firsthand that the best outbound results came from reaching prospects at the right moment, not just with the right message.
EDUCATION
Brandeis University
Bachelor of Arts - BA, Accounting and Finance
ABOUT ERIK PAULSON
Your competitors are getting demos with your prospects right now. CAM catches it.I\'m Erik Paulson, CEO of CAM (Competitor Activity Monitoring) — a platform that helps revenue teams track engagement across social channels to spot buying signals early. When prospects like, comment, or share competitor content, we translate that into high-intent pipeline.The result: faster sales cycles and 3–5x better reply rates versus cold outreach.Before CAM, I spent 20+ years in the trenches of B2B sales and lead generation:• Started at PTC, a top-10 software vendor, where I learned to sell, lead, and scale• Refined outbound strategy at a Caltech-backed startup• In 2002, bootstrapped Vendisys — one of the first lead gen agencies using cold email at scale• Helped 700+ tech companies grow, 50+ of which went public or were acquired by Oracle, IBM, and MicrosoftToday I\'m obsessed with helping GTM teams show up at exactly the right moment — when prospects are most curious, and most ready to talk.Want to see how CAM works? Book a demo at https://getcam.io/book or DM me.
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