Eric Koch
Director of Demand Generation at Schellman | Architecting GTM Engines & Executing Demand Strategy
- Role
- Director of Demand Generation at Schellman
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Eric Koch
I am a B2B growth marketing leader and the Director of Demand Generation at Schellman, specializing in architecting GTM engines and executing demand strategies that drive predictable revenue. With over a decade of experience across SaaS and professional services, I focus on building full-funnel strategies that untangle complex compliance objectives for global clients.My approach to modern marketing is rooted in cross-functional alignment—connecting marketing, sales, and technology to create persona-driven growth engines. At Schellman, I am focused on scaling our demand infrastructure during a period of significant organic growth, ensuring our marketing efforts are as rigorous and integrity-driven as the compliance services we provide.Key areas of expertise include: GTM Strategy & execution.Orchestrating complex, multi-stakeholder strategies that turn buyer intent into pipeline.Demand Infrastructure: Architecting the systems and tactics—ABM, lifecycle nurture, and paid media—that scale revenue. Team Leadership: Fostering an open, ethical work environment built on trust, transparency, and people-first values.Operational Excellence: Turning data-driven insights into actionable results to meet the needs of our stakeholders and the communities we serve.I thrive at the intersection of data and creativity, with a passion for building marketing engines that act as a signal-based, persona-driven driver for the business.
Experience
Director of Demand Generation
Feb 2026 — Present
Education
University of Phoenix
Master of Business Administration - MBA, Marketing
Virginia Tech
Bachelor of Science - BS, Marketing
Skills
- Social Media Marketing
- Humor Writing
- Blogging
- Social Media
- Brand Awareness
- Email Marketing
- Event Planning
- Public Relations
- Powerpoint
- Customer Relations
- Marketing Strategy
- Online Marketing
- Microsoft Office
- Team Building
- Copywriting
- Public Speaking
- Marketing
- Customer Service
- Marketing Communications
- Sales
- Online Advertising
- Digital Marketing
- Wordpress
- Management
- Leadership
- Training
- Strategic Planning
- Crm
- SEO
- Editing
- Product Marketing
- Strategy
- Research
- Coaching
- B2b
- Lead Generation
- Account Management
- Advertising
- Event Management
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