E. Jason Dietrich

About E. Jason Dietrich

I help organizations grow by building strategic partnerships, shaping go-to-market strategies, and guiding complex projects from concept through execution.Today, I’m part of Lighting Systems, Northern California’s leading lighting and controls agency, where I collaborate with architects, designers, engineers, and contractors to bring innovative, energy-efficient solutions to life. My work is grounded in business development, consultative sales, and relationship management, ensuring clients have the tools and insights they need to succeed.Previously, I’ve driven impact across industries at the intersection of technology, mobility, and the built environment:At EVPV, I advanced the adoption of fleet charging, solar, and storage solutions globally.As a Senior Product Manager at Amazon Alexa, I improved the smart home experience for millions of users, while partnering on multimillion-dollar marketing campaigns and global growth strategies.With A3 Smart Home, I led enterprise transformation and new product launches, from IoT innovations to customer-experience initiatives.At Ventures, I sourced and negotiated venture investments in mobility, EV infrastructure, and emerging technologies, helping to guide strategic growth.Earlier, with General Motors, I built proof-of-concepts and scouted technologies that led to venture investments, patents, and product launches in connected and autonomous vehicles.Across all these roles, my strength is bridging innovation and market adoption—whether through sales, partnerships, or strategy. I’m passionate about shaping how people live, move, and work through sustainable, human-centered solutions.

Experience

1. Specification Sales

   Lighting Systems

   Jun 2025 — Present · San Francisco, CA, US

   At Lighting Systems, I lead business development and market growth initiatives across Northern California, representing a portfolio of 130+ premier lighting and controls manufacturers. In this role, I serve as a strategic partner to architects, designers, engineers, and contractors—driving adoption of innovative lighting solutions, advancing sustainability initiatives and shaping the future of the built environment.Key Responsibilities & Impact:Market Growth & Influence – Expand Lighting Systems’ presence in the Bay Area through targeted business development, demand generation, and strategic client engagement.Dealer & Manufacturer Partnerships – Strengthen relationships with manufacturers and distribution partners to align go-to-market strategies and elevate win rates.Client Strategy – Partner with A&D firms, developers, and contractors to co-develop account plans, positioning Lighting Systems as a trusted advisor on complex projects.Innovation Leadership – Bring expertise in sustainability, energy efficiency, and smart building technologies to project teams, ensuring clients adopt cutting-edge solutions. Project Execution – Oversee multi-stakeholder projects from concept to delivery, aligning technical performance, aesthetics, and budgets to deliver successful outcomes.By blending strategic relationship-building, consultative sales, and project leadership, I help my clients achieve their vision while driving Lighting Systems’ long-term growth. This role builds on my experience in venture investment, product strategy, and smart technology adoption, positioning me to influence both the present and future of the built environment.

Education

• IESE Business School

  MBA Exchange Program, International Business

• University of Michigan - Stephen M. Ross School of Business

  MBA 2013, Marketing, Strategy

• University of Michigan

  BA, English Literature

Skills

• Management
• Customer Segmentation Strategy
• Business Planning
• Motorcycling
• Market Planning
• Digital Marketing
• Branding & Identity
• Marketing Communications
• Product Development
• Analysis
• Motorsports Marketing
• Strategic Planning
• Introducing New Products
• Marketing Communications Planning
• Consumer Electronics
• Brand Management
• Marketing Strategy
• Scenario Planning
• Customer Insight
• Scooters
• Product Management
• Luxury Brand Marketing
• Foresight
• Consumer Products
• Mtab
• Polk
• Data Analysis
• Business Strategy
• Cellular Communications
• Motorcycle Industry
• Product Launch
• Luxury Goods
• Cad
• Project Management
• Digital Media
• News Writing
• Automotive
• Autocad
• Problem Framing
• Jd Power