E. J. Merlo

WORK HISTORY

EDUCATION

ABOUT E. J. MERLO

After graduating from Avila University, and working for Oracle-Cerner, I shifted to a career in brand management and sports equipment innovation. As Brand Manager at Aeroform Athletics, I was instrumental in driving the company’s growth, profitability, and market expansion. With expertise in manufacturing custom sports equipment, I oversaw operations and spearheaded initiatives to solidify the company’s presence across 50 states and 12 MLB stadiums.In that role, I developed and executed long-term business strategies to penetrate new markets—baseball, softball, collegiate programs, professional leagues, and even international opportunities. I forged key partnerships with sports organizations, distributors, and retailers to boost product visibility and sales, while directing marketing campaigns. Collaborating closely with manufacturing teams, I ensured production schedules aligned with demand, maintaining rigorous quality control rooted in advanced molding techniques. Leading a sales team, I targeted facility managers, athletic directors, and pro teams, emphasizing innovation and athlete safety, while creating compelling promotional materials to highlight our unique offerings.During my time at Netting Pros/Stadionic, I contributed to a full-service operation that takes projects from concept to completion—design, production, and installation. We specialize in sports netting solutions, offering netting engineering, 3D modeling, graphic design, and custom netting and padding planning. With a skilled, experienced team, we deliver tailored, high-quality results for every client. Most recently, I’ve joined Portolite as an Account Executive, where I focus on strengthening relationships across the baseball and softball communities. Portolite is an industry leader in portable pitching mounds and field equipment, trusted by programs nationwide. In this role, I manage key accounts, identify new dealer and partnership opportunities, and collaborate with coaches, facilities, and distributors to bring innovative, game-enhancing equipment to the field. My goal is to help athletes and organizations perform at their best through reliable, high-quality products and exceptional service.Key Skills: Brand Management | Business Strategy | Market Expansion | Partnership Development | Marketing Campaigns | Team Leadership | Manufacturing Coordination | Product Innovation | Customer Segmentation | Sports Industry Expertise