E. Eric Enriquez

About E. Eric Enriquez

THE COMPASS OF LIFE – The Foundation of the AMERICAN ROOFERS COUNCILE. Eric Enriquez, known as \"Triple E,\" is a seasoned roofing company owner, roofing industry consultant, and founder of the American Roofers Council. He developed a foundational framework for leadership and business growth called \"The Compass of Life,\" which stands for Awareness of Oneself, Ingenuity, Love, and Heroism (A.I.L.H.)*—The Compass of Life Framework—A – Awareness of Oneself:Understanding personal strengths, weaknesses, values, and worldview to foster growth and leadership.I – Ingenuity: Confidently innovating and adapting to navigate an ever-changing world through creativity and courage.L – Love: Engaging others with positivity, respect, and a genuine, supportive attitude to build strong relationships.H – Heroism: Energizing oneself and others through bold, purpose-driven actions and leading with courage and ambition.The \"Triple E\" Standard utilizes this framework alongside the \"Triple E Standard\"—Expertise, Efficiency, and Endurance—to help roofing contractors transition from merely having a job to operating a sustainable enterprise. EXPERTISE:Establishing authority in the industry rather than being the \"cheap guy.\"EFFICIENCY: Creating a system where the business can operate without the owner\'s constant presence.ENDURANCE: Building financial resilience for long-term survival rather than living paycheck to paycheck.Background & ExperienceEducation: Triple E holds a strong foundation in business administration from Loyola Marymount University (19••••89) and a background in business economics from UC Santa Barbara.Industry Experience: Triple E has invested over 30 years in the roofing industry, specializing in strategic planning, recruitment, sales training, marketing, and executive mentoring.Consulting Focus: Triple E empowers roofing companies to optimize operations and improve profitability through tailored strategies.Leadership Style: Triple E focuses on shifting, mentoring, and directing companies toward intentional growth rather than reactive management.*The Compass serves as a guiding principle for both professional strategy and personal life rather than a strict checklist.

Experience

1. Founder & Business Consultant

   Rescue Roofer

   Jul 1993 — Present · Orange County, CA, US

   Founder & Business Consultant of full service roofing company specializing in residential & commercial roof inspections, emergency service, repairs, restorations & replacements.

Education

• UC Santa Barbara

  AA, Business Economics

  1985 — 1987

• Loyola Marymount University

  Bachelor's Degree, Business Administration

  1987 — 1989

Skills

• Executive Coaching
• Management
• Team Building
• Management Consulting
• Strategic Partnerships
• Sales
• Business Planning
• Operations Management
• Sales Management
• Fluent in Spanish
• Entrepreneurship
• Budgeting
• New Business Development
• Sales Operations
• Customer Service
• Public Speaking
• Coaching
• Business-to-Business (B2b)
• Contract Negotiation
• Selling
• Start-Ups
• Leadership
• Sales Coach
• Social Media
• Account Management
• Strategic Planning
• Recruiting
• Business Strategy
• Fundraising
• Marketing Strategy
• Marketing
• B2b
• Small Business
• Online Marketing
• Negotiation
• Direct Sales
• Strategy
• Business Development
• Budgets
• Sales Process