Emanuele Borroni

WORK HISTORY

EDUCATION

ABOUT EMANUELE BORRONI

I am a dynamic and result-driven General Manager and Product executive with 20+ year experience in scaling global SaaS-like B2B businesses by building innovative product solutions, driving data-driven go-to-market strategies, and scaling customer acquisition and growth operations in Retail Media, Ad Tech and eCommerce. I am a strategic leader, with expertise in building global high-performance tech and non tech organizations, aligning cross-functional teams, and fostering long term relationships. I also demonstrated experience managing end-to-end product life cycles, including P&L accountability, and championing ruthless prioritization to focus on high-impact projects. As Director of Sponsored Display, I managed the P&L of Amazon Ads self-service display ads solution used by hundreds of thousands of advertisers. I drove the overall product vision and built customer experiences through a team of 200 across product, engineering and science. Under my leadership, the team launched 30+ new customer and shopper experience features, growing revenue by 30% YoY. We also expanded the use of predictive and generative AI to simplify the customer and shopper experience, and launched a new self-service display advertising product serving the needs of brands that don\'t sell on Amazon, targeting a $50Bn opportunity.Prior to that, I served as Director of Demand Generation at Amazon Ads. In this role, I drove customer acquisition, retention and growth for Amazon self-service advertising products, focusing on Small and Medium Business customers. Over 6 years, I grew active customers by 6x and generated hundreds of millions of dollars in incremental revenue from customer initiatives. This was achieved by building a high-performance team of ~400 marketing, product and engineering talents which scaled marketing technology tools and operations, leveraging AI, to drive 100+ global personalized initiatives per year to 1M+ customers across digital channels. In this role, I launched the Amazon Ads China SMB business, which now accounts for a significant share of global revenues.Before Amazon Ads, I spent four years at Phorm, an ad tech DSP start up. I drove the market expansion strategy and built advertising operations in Turkey, China and Russia doubling ad campaign performance (click-through rate from 0.04% to 0.09%). I designed and launched an insights product for media agencies, praised by Group M as “how insights should be done”.Earlier in my career I spent 8 years as a management consultant at Kearney in London, focusing on Telecommunications and Tech clients